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    Negotiating Skills For Professional Results - Winning Strategies Before, During, and In Closing, to Get More and Pay Less

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    Speaker: Bruce Lee
    Date: 04 November, 2026 (Wednesday)
    Time: 10:00 AM PDT | 01:00 PM EDT

    Duration: 90 Minutes

Good negotiation skills come from preparation, not luck. This 90-minute negotiation training shows you how to use short- and long-term strategies and clear communication to reach the best result for you and for the person across the table.

You'll work through the planning that happens before the meeting: the goal, deadlines and alternatives, the style you bring, the other side's hot buttons and the facts they hold. From there the session moves into principled negotiation, separating people from the problem, creating options, and finding common ground between your intentions and theirs.

The final part covers closing: seven tactics you need to recognize and use, and what to do when talks start to fail. You'll also learn to accept that sometimes no deal is better than a bad one.


  • Set clear goals for a principled negotiation and follow proven guidelines
  • Prepare for a negotiation using a pre-planning checklist
  • Separate people from the problem and develop creative options
  • Balance your intentions and theirs to reach common ground
  • Recognize and use the seven tactics for closing a deal
  • Bring a failing negotiation back on track
  • Decide when walking away is better than accepting a bad deal

  • The pros and cons of a winning strategy
  • What to avoid as you enter a negotiation
  • Setting up the meeting: the what, when, where and who
  • A pre-planning checklist: goal, deadlines, alternatives, style and hot buttons
  • Understanding the facts the other side has and what they are looking for
  • Brainstorming when you hit an obstacle
  • Collaboration, research and a renewed approach to results
  • Maximizing value on price, timing, quantity, quality and relationships
  • Principled negotiation: separating people from the problem and creating options
  • The three sides at the table: your intentions, their intentions and common ground
  • Seven tactics to overcome when closing the deal
  • Reviving a negotiation that starts to fail

When a negotiation is handled well, both sides come away satisfied. Your leverage comes from knowing what you need, what the other party needs, and having the information and strategies to get there.

This webinar suits business professionals, owners, consultants, freelancers and HR staff who negotiate purchases of products or services where price, timing, quantity, quality and the ongoing relationship all matter.


  • Business Professionals
  • Entrepreneurs and Business Owners
  • Consultants and Freelancers
  • HR Professionals
  • Anyone Seeking Negotiation Skills

Bruce Lee has been educating and inspiring audiences with practical and proven information they can immediately implement into their personal and professional lives and for improved business growth or efficiency. A varied business and leadership background provides him with proven experience that clients can relate to. A solid business background from a good cross-section of the industry includes: 

Charter Bank branch management, with special projects assigned from time to time of mortgage lending departments and seasonal savings bond drives,
Manager / Resident Representative for the VISA credit card Division of a legacy Bank, in charge of the entire Province of Alberta 
Senior marketing representative for a fully integrated Canadian oil and gas company, which included expanding the market share and building retail stations
Grew an executive recruiting company from three employees to over 20, and set up a remote recruiting office in England 
Set up, owned, and managed a 24-hour-a-day, 365-days-a-year retail convenience store and gas bar business
As a hobby organizes and chairs election campaigns at every level of government
Active in several community associations in a leadership/board member role
He has been providing education keynotes, workshops, and webinars all across North America full-time for the past 40+ years. Bruce now follows his passion – working with individuals and organizations to get the results they need to grow their careers and enhance their business success. He shares practical, real-life examples on the most current topics people need, and each presentation includes a variety of complimentary additional resources, articles, and tools to support the content and measure skill levels.

The focus is on improving engagement and team building with the added value of aligning corporate strategy to create high-performance employees. The results are increased productivity for individuals, departments, and organizations; higher profitability; and increased customer and client satisfaction. Above all, the intent of every presentation is to ensure the implementation of the ideas and strategies to move people ahead with a realizable return on their education event investment. Otherwise, why provide the training?

Clients include businesses, Government, education, non-profit associations, and health care. 

In 2016 Bruce published his first book: Why Trust Me? Making Trust Your Competitive Edge.

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