From Good to Great: The Secrets to an Optimized LinkedIn Profile

LinkedIn has become the go-to platform for professionals to showcase their skills, connect with others, and uncover new opportunities. However, simply having a LinkedIn profile is no longer enough to stand out in a crowded and competitive space. To truly make an impact, your profile needs to be optimised to reflect your unique strengths, attract attention, and drive meaningful engagement.
In this session, "From Good to Great: The Secrets to an Optimized LinkedIn Profile," we’ll explore the essential elements of creating a profile that not only tells your professional story but also positions you as an expert in your field. You’ll learn how to enhance key sections of your profile, highlight your accomplishments, and use the platform’s features strategically to maximise visibility and opportunities.
Whether you’re a job seeker looking to land your next role, a professional aiming to expand your network, or a business owner hoping to attract clients, this webinar offers valuable insights to elevate your LinkedIn presence. By the end of the session, you’ll have actionable tips to make your profile more compelling and a better understanding of how to leverage LinkedIn as a powerful tool for professional growth.
Take the first step in turning your LinkedIn profile from good to great and unlock the doors to greater success.

• Crafting a Strong First Impression: Key strategies for creating a professional and impactful profile headline and summary.
• Highlighting Your Unique Value: Tips to showcase your achievements and skills effectively.
• Building Credibility: How to leverage recommendations and endorsements to strengthen your profile.
• Maximising Visibility: Strategies to improve your profiles reach and ranking in searches.
• Optimising Key Sections: Best practices for enhancing experience, education, and certifications.
• Using Multimedia: Incorporating visuals and documents to make your profile stand out.

• Job Seekers
• Career Changers
• Entrepreneurs
• Freelancers
• Consultants
• Business Development Managers
• Marketing Professionals
• Sales Professionals
• Human Resources Professionals
• Recruiters
• Corporate Executives
• Team Leaders
• Industry Experts
• Thought Leaders
• Small Business Owners

Terry Winship is a Microsoft Certified Trainer (MCT) with over 20 years of experience in IT management and programming. Her expertise spans a range of software tools, from Microsoft staples like Excel, PowerPoint, Word, and Outlook to modern essentials such as Canva and LinkedIn profile optimization.

In the realm of training, her qualifications don't end at software. She has been accredited by Microsoft to teach the Instructional Skills Certification, a "train the trainer" program. Moreover, she has a Bachelor of Commerce and has provided training on an international scale, giving a broad understanding of diverse learning needs.

Beyond technical training, she has honed and shared skills essential for the modern professional: presentation techniques, public speaking, and speech writing. As a TEDx coach, She had the privilege of guiding speakers in crafting messages that leave a lasting impact.

Throughout her career, she has been driven by a passion for life-long learning. Whether you're looking to enhance your software proficiency or develop your soft skills, she brings to the table a blend of technical know-how, years of training experience, and a commitment to helping you achieve your goals.